Create a Newsletter that Converts
Design emails like a pro
Features and tools for your newsletter design
Customizable templates
Pre-selected fonts pairs
Graphic elements and objects
Quality photos and vectors
Brand Kit and Styles features
4 tips on creating the most engaging newsletter
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Balance text and visuals
When designing a newsletter, opt for a composition with the perfect balance of visuals and text. Make sure they work well together, so that the email is engaging and informative. This way, you can better appeal to your subscribers and make them read your newsletter till the very end. Also, make sure your design complements your key message, which is usually сonveyed in your subject line and headline.
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Focus on readability
Even though you have more than 680 fonts to experiment with, remember to maintain text readability, as it helps readers understand your message better. Keep in mind that subscribers can open your email on a smartphone, and they have to be able to read it easily. To achieve this, we recommend choosing simple and popular fonts from our collection, such as Helvetica or Montserrat. These fonts are easy to read and have stood the test of time.
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Choose a minimalist design
Depending on your project, it can be a good option to choose minimalist layouts for your newsletter. A simple design will make it easier for readers to focus on your message and fully digest the information. Our newsletter creator offers lots of minimalist templates suitable for any type of email. Even after you customize a template with your own photos, fonts, and colors, the composition will remain simple and elegant.
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Diversify your newsletters
To grow your business with email marketing, you must find a way to keep your subscribers engaged and interested. To do so, alternate promo emails with monthly newsletters, tips, and articles. Also, experiment with content types and use text, photos, and GIFs. If you have a video to promote, link a CTA button to the video on your YouTube channel. Explore your content options and experiment with emails to see which ones convert.
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Access thousands of premium templates for your projects
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Design using files from a library of 150M+ photos, videos, vectors
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Remove backgrounds from your images with a single click
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Unlock infinite Brand Kits, unlimited storage, and version history
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Collaborate with up to 10 members in your Team Account
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Make your own stickers, quickly resize designs, and more
How to make a newsletter in VistaCreate
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Step 1
Pick a format
Enter “Newsletter” in the search bar to find pre-made designs in your selected format. -
Step 2
Select a template
Browse all the newsletter templates and pick a design you like. Use keywords if needed. -
Step 3
Customize the design
Use editing features and tools to create a professional newletter. Upload images, add text, and customize objects. -
Step 4
Download and share
Download your design in JPG, PNG, or GIF (if your design includes animated elements).
FAQ
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What should I include in a newsletter?
Newsletter content depends on your goals. For example, an email with feature articles and a promo newsletter require completely different layouts. However, there are some common elements that are necessary for newsletter design — visuals, headings, body text, and a CTA button. You can even include some interactive elements if you wish. Depending on your marketing task, you can add and shuffle the elements of design as you like. -
Do I have to be a professional designer to make a newsletter?
Not at all! You can design a professional newsletter even if you’re not a designer. Thanks to VistaCreate’s customization options, editing tools, and templates, anyone can create designs. -
Can I send out my newsletters from VistaCreate?
VistaCreta doesn’t offer email automation services. You can create a design in the editor and then organize a mailing list through popular tools, such as Mailchimp or Sendinblue. If you pair VistaCreate with one of these platfroms, you can create an effective email marketing campaign, and improve customer acquisition and retention. -
Are the email newsletter templates completely customizable?
Yes! You can edit your chosen newsletter template starting from colors and fonts and finishing with images and design objects. You can also create newsletters from scratch. To do so, select a newsletter format and click on a blank template. -
Can I share my newsletter on social media?
You can share your email newsletter on social media, but first try adjusting your design to different social media accounts and formats. Use the VistaCreate resizing tool to do so. Just select the formats you want to resize your design to, and they will be opened in new tabs. Then, you can tweak your visuals if needed.